New Collab feature lets users co-author posts and Reels

Instagram is testing Collabs — a new feature that will allow creators to co-author posts and Reels.

The tool will allow two usernames to be included in a post’s or Reel’s header. Content created using Collab will show up on both users’ accounts. Collaborators can be added from the app’s tagging screen.

Source: Instagram

The feature is currently only available to select users. Details regarding a global rollout have not yet been shared.