ICAP Book Forum Showcases UAE-Based Author, Finance Leader, and Trainer Asma Jan Muhammad’s Maya’s Paradox in Karachi
Event highlights include book talk on ethics in corporate life and exclusive reveal of author’s upcoming book Smart But Wrong
By Rafiq Vayani
KARACHI: The Institute of Chartered Accountants of Pakistan (ICAP) successfully hosted a thought-provoking edition of its Book Forum on Friday, 19 September, 2025 at ICAP House, Karachi, featuring UAE-based finance leader, trainer, and award-winning author Asma Jan Muhammad.
The event centered on Asma’s latest book, Maya’s Paradox: How to Balance Ambition with Integrity, which dramatizes about 38 corporate vignettes exploring dilemmas of ambition, morality, and leadership. Through her talk, Asma brought Maya’s journey to life, sparking reflection among professionals on the importance of ethics and resilience in decision-making.
The session was graced by Mr. Muhammad Moin Khan, Chairman of Muniff Ziauddin & Co., as Chief Guest. In his remarks, Mr. Khan praised the initiative and emphasized the significance of fostering dialogue on ethics and leadership within the profession.
Adding to the evening’s significance, the forum also featured the exclusive cover reveal of Asma’s upcoming book, Smart But Wrong – How to Bias-Proof Strategy and Leadership in the Digital Age. This forthcoming work extends her authorial journey into behavioral finance and leadership psychology, examining why even smart leaders make poor decisions, and how organizations can bias-proof their strategies in a digitally driven world.
Speaking at the event, Asma said: “Maya’s Paradox is not just a corporate story; it is a mirror for professionals. My aim is to spark reflection on how we can pursue ambition without losing integrity. With Smart But Wrong, I take this journey further, exploring the biases that often derail even the most capable leaders.”
The event concluded with an engaging Q&A session, book signing, and networking among ICAP members, professionals, and students. Attendees praised ICAP for curating a platform that bridges finance, ethics, and storytelling, offering both intellectual depth and practical insights.
Source link
